Marcus at The Musicians Guide (@themusicguide) posted this useful list the other day.
He was inspired to write it by Brian Hazard’s post on ways to get people to hand over their email addres – which we also looked at here.
In my opinion, none of the tips below will increase the rate of visits to downloads (or conversion rate) quite as much as an improvement in song quality, but these tips are still likely to have a positive effect when used to complement great music.
1. Offer your fans exclusivity
We all love something that’s special to us, exclusivity in itself is a form of incentive as it gives a feeling of superiority. Offer your mp3 exclusively to your mailing list subscribers or Facebook fans or live show attendees before the rest of the world to reward them for their actions.