Hi! We’re back from our Summer Holidays, Ian spent a lovely 2 weeks down in Devon dodging the rain, whilst I avoided the Olympic madness in London and spent the time in Berlin. So we are back now bringing you more tips and suggestions we have scoured from the web, and as we were away there’s a lot to catch up on.
The first thing to catch my eye is an article on how to grow your mailing list. This in my mind is the single most important thing a band should be doing, after writing some amazing music!
Musicians have to get over the fact that their music won’t be magically discovered as it was before the internet, and staying connected to your fanbase is imperative, and the best connection you can have (after their telephone number which is highly unlikely) is their personal email address.
Jon Ostrow, Cyber PR’s publicity director has written an article that hits the nail on the head and lists 10 Ways To Grow One Gigantic Mailing List.
Continual and correct engagement with your fanbase is crucial to keep them loyal, and with sense of exclusivity you will continue to keep them that way.
He mentions in his article…
When building and nurturing a fan base, your objective is always to strengthen loyalty, then size. Going way back to the ‘1000 true fans‘ theory, having 1000 super fans who buy everything from you and are in constant support of you is far more beneficial (and lucrative) than 10,000 casual fans. So, creating a strong sense of exclusivity is very important when offering something in exchange for an email address. You want your fans to feel as though giving their email address to you is meaningful, as if they were joining a club or community, ultimately strengthening their loyalty to you.
Check out his 10 winning ways to grow your mailing list here