The music industry has been recently turned on it’s head. Who by? Amanda Fucking Palmer that’s who.
She seems to of got what she wants just by asking for it, and she has made it look easy. One million dollars in just a few weeks is an incredible acheivement, and one many people are thinking they can replicate with ease.
Amanda came from the fortunate position of having a healthy sized fanbase to start with, and has obviously displayed a knack on how to entice and engage the crowdfunding public. Even to the point of managing to get a number of fans to part with 5000 dollars each for her and her band to perform in their living rooms.
But there are many many things to consider. Writer Scott Steinberg has written a free book, “The Crowdsourcing Bible” and puts forward these questions that anyone considering crowdfunding should ask themselves for starting their project, music based or not, the principles and questions remain the same.
1. How good is your idea – really? Are you certain that people will be interested in it?
2. Why is your product, service or venture destined to sell – what value does it offer the customer?
3. What differentiates your project from existing competitors, or alternatives that have come before? Are you utilizing an existing brand, IP or personality that has a pre-existing base of fans or consumers? (Using an existing, if perhaps older, brand or IP which consumers have fond memories of can be a very effective strategy.)
4. Can you express your idea simply and at the same time get people excited about it? If not, it may be that the idea isn’t all that compelling, or that you may not be the right person to communicate or present it.
5. Do you have something tangible to show when presenting your venture – some visual aspect of your project that can help other people visualize it?
6. How well do you know and understand your target audience?
7. Do you have confidence in your ability to reach out and connect with potential backers? Have you planned which vehicles you will use to reach out and connect with them?
8. Have you calculated just how much money you need – truly need – to get your ideas off the ground?
9. Have you factored in all financial variables, including the costs of reward fulfillment, payments to the crowdfunding service, and taxes?
10. Have you been sensible enough to build a budget that allows for breathing room in certain areas, and factors in conservative projections?
11. Are you positive that you can fulfill all your promises, including completing the project in the allotted timeframe, and delivering on all features and content covered in your pitch? Have you considered the impact on your product’s brand identity, or your own personal brand, should your campaign not succeed?
12. Do you have some great rewards in mind to give backers and fans incentive to donate? Have you mapped out your reward tiers? How will you offer these rewards, and what dollar amount will you attach to them?
13. Can you offer meaningful rewards at a variety of investment levels to attract all potential patrons?
14. What specific or unique rewards will you use to get people talking? Can you create any singular ones that can be utilized in social media campaigns or for press outreach?
15. Do you understand all the personal and professional demands that the process of running a crowdfunding campaign demands from creators? Are you prepared to put 110% effort into making your crowdfunding project a success?
16. Do you have at least some marketing, public relations and social media connections and savvy?
17. What promotional campaign activities do you plan to pursue leading up to and during launch? How will you keep the buzz going after your crowdfunding project debuts?
18. Are you ready and able to take a big personal risk?
19. Do you – and at least a few other people you can look to for support, whether financial, emotional or otherwise – fully believe in your project?
20. Who can you turn to for help, whether in terms of assistance with asset creation, financial backing, raising awareness or just help spreading the word?
With the forthcoming crowdsourcing boom, there are bound to be many failures, don’t let yours be one of them. Luckily for you Scotts book is available to download for free. Just click here.