Bob Baker has been writing about music marketing a long time.

This post by his assistant, Kendra, is an exceptionally good take on why you need to have a YouTube channel that you update regularly and, more importantly, what you should put on it!

I accept that there are some artists who benefit from ignoring all the modern music marketing advice and decide not to make a direct connection with their fans – we wrote about how creating an air of mystery is an alternative way of thinking in this post.

But, the vast majority of artists now accept that getting closer to your fans is the strategy that is most likely to aid success – and videos on YouTube are a key part of that.

So, go and read Kendra’s post. What’s genius about it is that she has loads of ideas that I support for things that aren’t you playing music or doing covers which you can film and post to enagge your fans.

Get her ideas here.