I’ve met Jeff Fenster a few times.

He’s an old school A&R man who has had some great success and there’s a lot to learn here – at 17 minutes he talks about what it takes to get signed, for example.

Well worth watching the whole thing – I’m sure he wouldn’t mind me saying that I was amazed to watch the whole 45 minutes and he managed not to swear at all – something he isn’t capable of usually in a ten minute meeting!