This video is great.
It’s a panel from lat year’s Midem convention which is a group discussion between 5 people who are very involved in the DIY musician and direct-to-fan worlds.
There’s loads of great ideas and facts in the video and it’s worth watching the whole thing.
At its core the message is that if you are creating quality content starting with your music, and if you let your fans share it, they will. The music must be great, and then you need a LOT of other ‘content’ – photos, videos, remixes….whatever – and then deal with your fans direct.
If you DON’T understand this, you will make your chances of success much, much lower.
Build a community of people that care and build from that point!