There’s loads of stuff in this article that you should check out as it’s major label digital music marketing people telling you what they do!

But, for me, this was key:

Snowden said he thinks of fans acquired through a Facebook page or Twitter profile as being at the beginning of the process. Ultimately, he wants to bring those people to the artist’s website, get them to join a community there, and become a customer who buys CDs or digital downloads.

If even the majors get it, you should to.

Read the whole article here.

If you don’t have your own artist website at the hub of what you do, fix it!