I am not a massive fan of texting your fans.
My objection is that it is VERY intrusive and can very easily lead to them getting pissed off with you.
Perversely, we’ve been doing some work on mobile apps and it seems that sending a ‘push notification’ through an app is way more acceptable to the average fan than a text.
That said, this video from Ariel Hyatt makes a great point that SOME fans will be very grateful to be reminded of gigs by text when an email or Facebook event wouldn’t have reached them.
So, maybe it’s something to consider for your superfans that you know won’t get the hump.
What’s your view?