I just came across this great post on Independent Rockstar that encourages us not to forget that people (i.e. potential fans) see real world promotional efforts all around them all the time, yet too many musicians have forsaken it completely in favour of online music promotion.
It’s a great point.
The piece itself is about flyering for your gigs, but this kind of street promotion can also be used for general awareness.
When teemed with a QR code on your flyer or poster – as this post from Live Unsigned suggests, you can marry the best of the new school techniques (sending a potential fan to your site to get a free music taster or to buy a ticket – right on their phone) with the old school in-venue / record store/ rehearsal space/ boutique flyer methods.
Give it a go.