I owe this post to Greg Rollett who emailed this link out yesterday.
His blog is great – click here.
But whether you know of Greg and his music marketing skills, this video is worth checking out just to see how the creativity involved is making the artist concerned grab fans very quickly – of course, the music is good and his talent isn’t just on the video front.
We wrote about how people would start using the in-video annotations to link to other videos on YouTube to make a new kind of interactive video – and this does that to a degree by asking others to download the videos and get involved.
But, the big deal is just in the creative thought that went into the video.