Concert posters are a REAL source of revenue for every band with even the smallest of followings.

Once you have a fanbase that turns out to shows, you can use posters to both promote those shows and as a source of revenue. Fans love a quality poster as a memento of the event.

Phish are the masters of this with each new set of dates accompanied by the pre-sale of an individual poster for each show. Before they even start prmoting the gig (let alone playing it) they have earned several thousand dollars.

You might well not be at that scale, but selling posters from your site and from the merch table is something you should be looking at – high quality art and a distincive approach to branding is obviously a key ingredient (see Phish for ideas!)

But, there are issues with ownership and rights that you need to sort out.

Concert posters have long been the standard when promoting gigs. It’s simple, efficient, and people generally love seeing these unique pieces of art. In today’s DIY market coupled with fading music sales, artists are beginning to rely heavily upon poster design as an additional merchandise revenue stream but few realize concert posters/design pack a hefty legal punch. In short: Who owns the concert poster? The band that’s performing? The designers who designed the poster? Perhaps the venue that booked the artist? If you don’t think these issues are important, think again.

Check out this article for more.