Basically, keep your website design simple – that’s what your fans want – to be able to find what they’re looking for.
As you can see, an overwhelming 76% of participants want their web experience to be easy.
A lot of musicians want their website to be a work of art, with noisy header images, Flash animations, splash pages, automatic music players, and other gimmicky things. While they can seem cool at first, all of that stuff just ends up getting in the way and degrades the experience your fans want to have when visiting your website. Do you think your fans will be able to access your gaudy Flash website from their iPhones? Think again.