Whowhatwhere

Four great posts from Loren Weismann in which he distills four key concepts that every band needs to get to grips with

The Who – work out who you are!

The What – what are you putting out there to tell people about you?

The Where – where are you playing and promoting?

The Why – give people a reason to come or buy!

Lots of great nuggets of advice in there – check them out.

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