Facebook

I posted yesterday about whether RootMusic’s BandPage was the best solution for promoting your music on Facebook.

@ConcertIn pointed me to his post on MusicThinkTank in which he sets out his thinking on best practice for your use of a Facebook Fan Page to promote your music. It was written before the latest round of changes at Facebook, so it talks about FBML tabs (but the functionality of these is now bettered by iFrame tabs) and refers to the old layout.

But, I agree with the main thrust of his approach, which is to keep things simple and have one set of information on each tab. That makes a lot of sense, but he goes on to argue that having a dedicated music tab using one of the apps that we referred to in yesterday’s post messes that up and confuses fans. That last point I don’t agree with.

By all means split up your content onto easily navigable tabs and set a gated iFrame page as your default landing page for new fans, but having a music page powered by RootMusic (or one of the others) is, for me, an add-on and I trust fans to know that it’s not their only option.

I’m writing lots of stuff about Fan Pages at the moment for a series of posts and cover much of this ground. In particular we’ll be looking at music pages and the three stages of iFrame landing pages.

Here is what Jan says in his post:

The Page and the tab are two different things

Please note that the page, or the Facebook Page if you like, is the entire web page. The tab is a part of the page, every page usually has a few tabs. There are native Facebook tabs like Wall, Info, Photos, and then the administrator can also add a custom application tab like our own tab Concerts. Musicians often add different, so called, “band pages”. In most cases these tabs, despite being called “pages”, bring the MySpace touch and feel into Facebook. For fans this is a frustrating experience. There is simply too much content which is not presented in a user-friendly way.

Read the post here.

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