We looked at how to turn a TV synch into real fans in this post last week. It’s full of great tips.

In fact, it’s part 1 of a 2 part post by Ariel Hyatt, and you can find the 2nd part here.

In this part, Ariel’s interview looks more at Mr Robotic’s ongoing approach to fan engagement. There’s some great ideas and best practice ideas in here.

I talk to everyone. In order to build relationships, you must be inviting. You can still be a mystery and be cordial. Answer fan’s questions and let them know that you welcome them into your world. That’s what it takes to turn casual social media friends into fans. When they feel like they are a part of your life and involved in your little victories they will want to help you. And of course, when they support your current music, this gives you more opportunities to create more music for them.

Read the 2nd part now.