This is a great primer for anyone thinking about trying to fan fund a music release – taken from the DIY Musician blog.
When undertaking a crowdfunding project of your own, be sure to avoid these common pitfalls:
• Setting unrealistic fundraising goals: “Internet Angels” (wealthy strangers trolling the internet looking to give away large sums of money) are the exception, not the rule.
• Underestimating the importance of marketing your project: The assumption that “If You Build It, They Will Come” (simply posting to a crowdfunding platform and expecting contributions) is a conviction best left to Kevin Costner movies.
Crowdfunding is WORK, but it is smart work.
Here are 6 Tips for Crowdfunding Success: