Jon_ostrow

I’m a regular reader of the blogs of both Mic Control and Promote Your Music – we have a post coming up from Chris from the latter very soon, in fact.

This interview tells you all about Mic Control but also Jon’s insights into music promotion and marketing are the key to music success in today’s world.

Best Music Marketing Tool?

Blogs. The ability for musicians to leverage the existing influence of blogs to find new fans and even increase their own online influence is incredible. ALL musicians should be seeking out blogs that represent their niche, both locally and nationally and should get involved.

Biggest Inspiration?

Bands with cult followings like Phish and the Grateful Dead…. their deep understanding of marketing and community growth helped both bands to establish careers that spanned multiple decades, meanwhile having the freedom to create the music they wanted. These bands are the perfect combination of music and business.

Read the whole thing here.

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