You’d be an idiot if you didn’t read this and file the lessons in your memory.


10 great music marketing lessons learnt from a band whose success you can’t argue with.

Love them or hate them, there is absolutely no denying the influence that KISS has had on the music industry. KISS in the course of their 36 year career have sold over 100 million albums, has over 2,500 product licenses (coffins, condoms and credit cards), Gene reportedly earns $100,000 for a speaking engagement and don’t forget the longest celebrity reality series on TV, Gene Simmons Family Jewels. Gene Simmons and Paul Stanley get it when it comes to business.

Read all 10 lessons here.

My favourites? – 1, 4, 5 and 9. BUT, they’re all great.