This is a vitally important post from veteran music marketing guy, Bob Baker.

I can’t tell you how many times industry people have asked me ‘What’s the story?’ on a new band. In that instance they want to know why they’re hot, who’s managing them, which labels are interested….but a nugget of something else (a real story) will always propel their interest.

And, in this post, Bob looks at how storytelling will always engage your fans more than dry facts.

What did I just do?

I told you a story.

If you’re still reading this, I at least held your interest for a few moments. In addition, there’s a good chance you were also intrigued and are now curious to know what that song sounds like. (Hold on. That’s coming in a minute.)

I related this real-life experience to make a point:

Storytelling is a powerful communication device. It’s practically wired into our social DNA. Long before the Internet or even the invention of the printing press, human beings used stories to pass along customs, teachings, philosophy, and more.

Knowing this, why not use the power of stories to communicate with your fans. Don’t just deliver facts and sales pitches. Speak with your fans in a way that will pull them in and inspire them to visualize whatever it is you are wanting to impart.

Read the whole post here.