I did Mike King’s Topspin course at Berklee.

And it was / is great!

I now use Topspin for a number of my clients and am increasingly called on to assist artists signed to indie and major labels develop a direct to fan element that sits alongside their traditional deal. The two are not mutually exclusive – in fact they sit perfectly side by side to offer different types of fans different experiences.

Mike looks at all aspects of direct to fan in this lecture.

This is a long video, but it is, in my humble opinion, required viewing for all artists.


And, watch it on Hypebot here if the embed fails!