This is great and you MUST watch it.
Greg at Gen-Y Rockstars is the real deal. He markets music (as well as marketing in many other types of business) using the techniques that he preaches.
I listen to what he says and you should too.
If the video doesn’t embed, you can see it and read a transcript at Greg’s site here.
We’ve told you many times on the blog in our fan email list posts that we (and Greg) use Aweber to run our lists. There are many options that are integrated with other parts of your music promotion (notably Topspin and FanBridge) and Aweber isn’t the easiest to use, but it is the best!