Love this video from the BBC interviewing the Gossip.

It’s a simple message and one that we’ve touched on many times before.

Focus on a niche – whether that’s local or based on an interest or style – and grow from there. Create interest in the whole scene in which you can stand out.

This video has some great points from people who’ve done it.

 

http://www.bbc.co.uk/emp/external/player.swf Or, watch it here if the embed goes iffy!

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