This post on Hypebot has 5 ways to use it as an artist.
I’m almost as intrigued though by the comments at the bottom – that Facebook and Twitter do the same thing better, and by the discovery of a site called Aka Music. I’d never heard of it and it seems to be doing well as a place that fans can fund artist’s projects and the comment by the band, Dallas, about how they used it and Foursquare may inspire you.
Foursquare describes its goal as “getting users out of the house,” and one way in which they do this is by offering local businesses a Merchant Platform to attract and retain customers.
Through this platform, a user checks in at a specific venue and is presented with a special offer – usually a mobile coupon, small prize or discount – to entice them to keep coming back. In addition, brands (either with physical locations or without) can create their own profiles to further interact with customers.
Just this past year, brands such as MTV, Vh1, Bravo, Huffington Post, and Zagat, among many others, have all signed on to integrate Foursquare into their social networking activity.
But I can’t help but wonder: where are the bands, artists, and labels?
I see Foursquare as a great potential here – especially for those looking to build a loyal fanbase.