Image by *clairity*

Sorry, not that kind of Easter Egg!

But the principle is the same – giving your fans something to reward them after making them go on some kind of a hunt to build their interaction with you and your music.

On Wednesday, Andrew W.K.’s twitter followers got into a tizzy because their favorite party/animal motivational speaker has started hiding samples of his new air freshener around New York and tweeting clues about where fans could find them.

W.K.’s fun and games might be the year’s first example of an artist sending his fans out on a hunt for goodies, but it’s not going to be the last. Artists have been creating little puzzles and curiosities for their fans for decades, and they remain one of the greatest ways to engage your fans not just with you, but with one another.

Read the post here.