This piece is all about creating street teams online – something that Amanda is a bit of an expert on seeing as that’s how she started out in the Music Biz.
The entry below will cover everything you need to know about online street teaming in this new digital era. Although physical street teams are still important and relevant for many hard touring bands, online street teaming is becoming much more prevalent. Here is why…
1) It has never become so easy to reach tens of thousands of people in just a few minutes. In today’s ADD culture, people want instant bite sized bits of information. People are tuning out billboards and traditional advertising and are much more willing to listen to a recommendation of a new track, video, or concert from a friend. This is why platforms like Twitter and Facebook are so important today
2) People are becoming more Green and online marketing leaves absolutely no carbon footprint. There is nothing more disheartening than seeing handbills and other marketing materials littering a venue, plus there can be fines for blatant disregard of public property.
3) The technology is developing at such a rapid pace and sharing content is a seamless process now. The power of fans to create viral sensations through word of mouth is unparalleled and traditional media is struggling to keep up with the change. The power is back in the hands of the passionate fans out there.
Here are our tips on how to get this done right…
One of the things that I love about this piece is that these guys do this day in day out. The advice is on their own site, so you can look around and see exactly how they do it for real.
Have a look at the tools that they use for each artist and how they have a page of assets for street teamers to use – it’s genius. I especially like the hosted fliers and banners and media players which have Facebook share and Twitter Tweet buttons and Forum BB code – as you can see in the screen grab above.
All you have to do is point your street team to the asset page and they can share your band’s stuff directly from there.
I will be copying this method!