This post kind of contrasts with the previous post – whereas that said that you need to look at what elements commonly make a song successful, this states that you need to find your own original niche in order to stand out.
As it says, sure, A&R men (and future fans) are looking for the next GaGa, but they are also receptive to something new – they just won’t know it until it comes along!
However, they aren’t mutually exclusive – you can fit your songs to the current paradigm for success, look to successful artists to see how they create their public persona, style, sound and so on, but you can still be true to your own belief and musical aims.
It’s a tightrope, for sure, but that’s why it ain’t easy!
Any kind of music success requires that you know yourself before you can promote and sell what you’ve got.