Following on rather perfectly from my post yesterday – What’s the best way to get noticed? – comes this from the Midem blog.

Adrian Pope – a master digital marketer at Europe’s largets indie label / distributor – gives his thoughts on the death of the traditional promo video and the rise of cheaply created content.

It has some great ideas that you can apply to your band.

How many music promo videos really jump out as memorable? Radiohead’s Street Spirit? Fatboy Slim’s Weapon of Choice? Yep, it’s subjective and I guess you can think of lots if you really put your mind to it, but for years the music business has been commissioning and producing promo videos in an often formulaic fashion whilst treating it a as a key tool in any marketing campaign.

Read the post here.