Bobby Owsinski’s book, Music 3.0, is great.
It sets out a real roadmap for musicians seeking to succeed in their own digital music marketing and promotion efforts. I recommend it.
On his blog, he reworks sections of the book and this post caught my eye as it gives a simple yet comprehensive list of things all aspiring musicians should be doing – a couple of which are different to what you might see elsewhere.
In particular, I like the idea of having a separate email list for a small band of ‘influencers’ and of asking anyone who posts about your music to give you a specific backlink to your site.