I found this video on the Time website.

Jonathan Coulton has become a succesful DIY musician by building his fanbase largely by giving music away. He has a great take on it in this video – “What’s the worse that can happen – millions of people listening to my music for free!?”

It shows insights into how he got where he is and things that he does to engage his fans – well worth watching.

If the embed doesn’t work – click this link to go to the Time site.