I found this video on the Time website.

Jonathan Coulton has become a succesful DIY musician by building his fanbase largely by giving music away. He has a great take on it in this video – “What’s the worse that can happen – millions of people listening to my music for free!?”

It shows insights into how he got where he is and things that he does to engage his fans – well worth watching.

If the embed doesn’t work – click this link to go to the Time site.

http://c.brightcove.com/services/viewer/federated_f9?isVid=1

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