Martin Atkins is a great combination of artist whose really done it all and an engaging speaker.

This video just has a couple of gems in it from a Q&A session he did after a talk. The first one is a bit specialised for people in a large band, but there are other bits of gold about not overplaying your area and how to promote shows cheaply. Plus, is SXSW a good idea for a brand new band?

If I was an aspiring musician – I’d listen to Martin a lot and buy his book! You’re going to learn some great music promotion tips from him every time.