This is a welcome return of Adrian at to blogging rather than his recent habit of uncovering other blog’s golden posts and tweeting them. Which he does brilliantly!

Read his post which dissects another article by Dave Allen of Gang of Four and pulls out a simple list of 12 Golden rules of fan engagement.

There’s a bunch of quotable bits from the whole piece but I thought that Dave’s twelve bullet points were a good starting point  for ideas on how to keep your fan base regularly and consistently engaged.

Not your usual, “the CD is dead” diatribe.

“Music fans are no longer patiently waiting for their favorite bands to deliver new music according to the old customary cycle – album, press release, video, radio, tour. No, the fan base has to be regularly and consistently engaged. Some Ideas:

Just read his post here – or follow through from there and read the original as well.