Image by Jiaren Lau

He’s got a point!

You can learn a lot about how to build your fanbase from seeing what every Church does (that is, when they get it right – you don’t want Europe’s dwindling congregations to be your model!).

The things that engage worshippers in Church are the same things that will get a reaction from a crowd at your gig.

Really worthwhile allegorical piece.

If there’s one thing I learned from my former years playing in houses of worship, it’s that the Sunday morning experience is designed for maximum effectiveness. Granted, some churches are more finely tuned than others, but the principles of your average worship service should apply to every single concert you play.

Read it here.