Photo by uitdragerij

As the previous post pointed out, some British acts are seeing some serious success in the US with what could be described as UK Hip Hop – or some better description from someone who listens to it, because I don’t! – but it seems that it is all singles based and they aren’t selling albums.

Why is that?

Hypebot have had a look at some of the reasons – personally I believe it’s all part of the sea change that the digital music area has heralded. There will be album artists but not all artists will make albums in the future – they will survive on a stream of singles, radio hits, live appearances (rather than traditional touring as such) and online fanbases.

The old saying goes that for every great man, there is an ever greater woman behind him.  The same has traditionally been true for music – for every hit single, there is an even bigger selling album behind it.

Read what Hyebot think here.