This isn’t a shocking revelation but it is one that people forget.

As an artist you need to create a story about you and your music and then you need to aply the principles of music marketing to get that story across and your music heard. This article covers it as well as any.

We’ve seen it coming for several years, but it’s here, full on and in our faces now… so what do artists do? The word “artist” means: “One whose work shows skill.” (The American Heritage Dictionary)

However, with the arrival of unskilled, but nice “artists” being signed to contracts and marketed to the public – and the public is hearing the call and purchasing their music – what is the secret?

Read the whole article here.