I am a bit of an SEO junkie and would love to find the time to instruct musicians in the basics of this dark art for their band website.

I will try!

But this article teaches the basic concept of using keyword text in the links that point to the stuff that you want people to find.

Did you know that the hyperlinks you create can boost your search engine ranking and improve your web presence? It’s true! Using relevant link text when you link back to your website, Facebook, Twitter, MySpace etc. will boost and broaden the search ranking of the page you are linking to. These keyword-studded “backlinks” will make it easier for your fans to find your web pages in search engines like Google, Yahoo, and Bing because these pages will rank better in search results. And it only takes a few seconds to turn a boring “click here” link into a search engine optimized one.

Read it here.