Can’t knock Ariel and what she does at Cyber PR. This is a great post that deals with a key element that you should have on your band website – a high quality press kit.

I’ll leave it to her:

I’m often amazed when I go to an artist’s website, and I look around, and I’m trying to find basic press information and I can’t.

It seems that in the age of Twitter, Facebook, and Facebook Fan pages, and constantly focusing on your two-way conversations, we’ve forgotten the important basics.

Read the key post here.