Have you heard of the concept of the ‘elevator pitch’?

Ariel Hyatt talks about it a great deal and believes that it is a key part of your music promotion as well as helping you to get to grips with what you think about your band and your music yourself.

The idea is that you need to be able to describe your band and music to a stranger in less time than it takes for an average elevator ride – say about 15 seconds.

Photo by ExpressMonorail

Ariel hates the attitude that you can’t describe your band because you are unique and don’t sound like anyone who has gone before. She’s right – come on, be honest with yourself. And your pitch needs to hook a listener in to want to know more.

I saw these two articles that look into the idea a bit more.

How to give your elevator pitch.

How to make your elevator pitch stick.

You can also find this covered in detail plus a whole load more stuff in Ariel’s book – Music Success in Nine Weeks.