In the quest to find ways to promote your music, you may well believe that all press is good press but what happens when the hype fades? Is that early flurry of activity harming your chances of a long term career.

This is a great article that looks at what happens when the glare of attention swings on to your band and the way that the internet is throwing up new bands ever quicker to compete for that moment in the spotlight.

No sooner has the ceasesless hype machine of the music industry served up ‘the hottest new acts’ than it has another half-dozen to replace them. Can anyone hope to keep up? Larry Ryan crawls out from beneath a pile of CDs to find out…

Read the whole article on the Independent here.