We’re always banging on about how you need to use all the tricks you can to have the most effective music marketing.

When it comes to touring or one off live shows, you need to work hard to make sure that people show.

This piece from a touring specialist caught my eye:

It’s all well and good for all of us to keep shouting, “Make your show an event! Give people a REASON to come!” But maybe your head is so full from trying to make everything else happen that you can’t come up with any ideas.

Here are a few bits and pieces to help get you started.

Read the whole article here.

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