Kickstarter and fanfunding, are the buzzwords of the moment. Thank you Amanda Palmer!
But realistically, how easy is it to reach a target?
You have an email list of fans, but how many will give you some of their hard earned cash?
There are many questions like this that the average musician needs answers to, so John Oszajca of Music Marketing Manifesto has recently interviewed someone at the other end of the scale to Amanda Palmer, singer/songwriter Kat Parsons, who recently reached her modest amount (in comparison) of 20,000 US Dollars to record her album, and asked her why she chose Kickstarter what her pledges were, how she engaged her fanbase to reach her target.
The interview is a podcast on his website and you can hear it here.